New "Partageons l’occasion!" campaign for Bernard-Massard
Bernard-Massard
01
Briefing:
To devise an interactive campaign for Bernard-Massard.
02
Solution:
A competition accessible via the website, Facebook and Instagram (#contestbernardmassard) inviting the public to share photos of their favourite Bernard-Massard moments.
03
Result:
The concept of the campaign was used in Bernard-Massard's new advert, created in collaboration with MOAST ( YouTube link).
