About

01Our
story
2010s

Due to the rapidly increasing complexity of client demand and the emergence of new competitors in the market, the company embarks on the adventure of a full-fledged strategic business review. As a result of this extensive audit, a series of novelties are implemented in 2015. These include a new media sales department and a team specialising in audiovisual content and motion design. Com’unity returns to its roots with only two key brands: the multimedia service provider binsfeld and the craft publishing expert Editions Guy Binsfeld. New international clients for the agency include Luxaviation, Arcelor Mittal and Enovos.

2000s

In 1999, new technologies and changing consumer behavior lead to the creation of Oxygen, a new brand dedicated to public relations. Meanwhile, Guy Binsfeld & Co. changes status to become Com’unity. Eight years later, the new entity pursues its upward trend with two further activites under the same roof: binsfeld corporate, specialising in content marketing and binsfeld live, specialising in event-related activities.

1990s

The early nineties mark the heyday of the pre-internet era. In 1988, Marc Binsfeld enters the company as partner and paves the way for new shareholders. At the same time, a corporate makeover gives birth to Guy Binsfeld & Co, henceforth composed of two departments, Binsfeld Conseils and Editions Guy Binsfeld. With clients such as Rosport, Bofferding, LuxairTours and VW/Audi, the agency grows quickly in both staff and renown. The publishing house sets a new milestone with the nation-branding magazine Voilà Luxembourg, published on behalf of the Luxembourgish government.

1980s

Guy Binsfeld leaves Interpub to create the communication agency Guy Binsfeld Idées et Actions along with the publishing house Editions Guy Binsfeld in 1979. First notable clients include Bernard Massard and Mastercard. Meanwhile, the publishing house makes a name for itself as a leading specialist for guide books and Luxembourgish literature.

1970s

Throughout the 70s, Interpub sets new standards in branding and advertising. Its proof of success is imitation. At the end of the decade, a handful of new competitors enter the market, turning Luxembourg into a vibrant communication scene.

1960s

The Binsfeld story goes back to the very beginning of professional communication in Luxembourg. In 1964, Guy Binsfeld creates Interpub, the country’s first independant communication agency, along with founding partner Leo Reuter.

02Our
philosophy

“We achieve open communication when all the opportunities that open minds provide turn all the challenges an open world poses into paid, owned and earned media strategies for our clients.”

1. Open minds
The most valuable assets of our team members are their curiosity and their love for the world. We try to create a multicultural, multilingual and multigender environment in which mental barriers are broken down through non-authoritative discourse and the sharing of know-how and ideas. Our clients and partners see such pluralism as a strength and we encourage everyone to see the change that comes out of such pluralism as an opportunity. The open spirit gives us a purpose and a voice in the market.

2. Open world
Modern society is a chaotic patchwork of cross-influencing factors, fast-changing relationships and unpredictable events taking place in truly borderless, online and offline marketplaces. In such an open world, good judgement and navigational skills are the lifeline of any serious communication agency. New technologies and consumer behaviour constantly bring new elements to the table, so a good communication strategy requires dynamic and responsive content. That is why we seek long-term partnerships with our clients and specialise in tailor-made solutions for each individual project.

3. Open communication
The inherent logic of traditional communication strategies is often bipolar and simplistic: sender/receiver, black/white, man/woman, young/old, good/evil and so forth. Meanwhile, societies have turned into complex, big data marketplaces, where such categories are only a fraction of reality. In today’s open media landscape, communication needs to be more than simply “360 degrees“, “24/7″ or “full-service“. Open communication is when all the opportunities provided by open minds turn all the challenges posed by an open world into paid, owned and earned media strategies for our clients.

03Our
team
Adrien Schuster

DIGITAL PROJECT MANAGER

Adrien Schuster

Alain Cunisse

SENIOR ACCOUNT MANAGER

Alain Cunisse

Amélie Bihay

TRANSLATOR, PROOFREADER

Amélie Bihay

Anja Thielen

SENIOR GRAPHIC DESIGNER

Anja Thielen

Aurélien Luiselli

CHIEF OPERATING OFFICER

Aurélien Luiselli

Bianca Maaß

SENIOR GRAPHIC DESIGNER

Bianca Maaß

Caroline Bourdeaux

WEB DESIGNER

Caroline Bourdeaux

Céline Mazzilli

GRAPHIC DESIGNER

Céline Mazzilli

Claire Fillinger

DIGITAL PROJECT MANAGER

Claire Fillinger

Claude Sauber

DIRECTOR, PARTNER

Claude Sauber

Erwan Nonet

Content Creator

Erwan Nonet

Filippa Tiago

EDITORIAL ACCOUNT DIRECTOR

Filippa Tiago

Gauthier Gobert

DIGITAL COMMUNICATION EXECUTIVE

Gauthier Gobert

Ghislain Giraudet

IDEA ENGINEER, CREATIVE DIRECTOR

Ghislain Giraudet

Heiko Riemann

VIDEO DIRECTOR

Heiko Riemann

Hélène Cherry

SENIOR ACCOUNT MANAGER

Hélène Cherry

Inge Orlowski

EDITOR, PUBLIC RELATIONS MANAGER

Inge Orlowski

Jean Huot

MOTION DESIGNER & VIDEO PRODUCER

Jean Huot

Jean-Marc Sibué

DIRECTOR FINANCE, PARTNER

Jean-Marc Sibué

Jean-Paul Reuland

DIRECTOR, PARTNER

Jean-Paul Reuland

Johan Wetta

WEB DESIGNER, SENIOR ART DIRECTOR DIGITAL

Johan Wetta

Julien Renault

IDEA ENGINEER, CREATIVE DIRECTOR

Julien Renault

Kamel Chikhi

FULL-STACK WEB DEVELOPER

Kamel Chikhi

Kevin Burger

IT Manager

Kevin Burger

Kévin Nochelski

WEB DEVELOPER

Kévin Nochelski

Laura Mafioly

ACCOUNT MANAGER

Laura Mafioly

Marc Binsfeld

DIRECTOR, PARTNER

Marc Binsfeld

Marie Mathieu

PUBLIC RELATIONS / CONTENT CREATOR

Marie Mathieu

Marie-Laure Jouve

CORPORATE PROJECT MANAGER

Marie-Laure Jouve

Mathieu Verpillot

DISTRIBUTION & LOGISTICS MANAGER, JUNIOR WEB DEVELOPER

Mathieu Verpillot

Michel Dechavannes

PRODUCTION OFFICER

Michel Dechavannes

Myriam Reisdorfer

EDITOR, TRANSLATOR, PROOFREADER

Myriam Reisdorfer

Nadine Modaff

CONTENT CREATOR

Nadine Modaff

Nadine Pirrung

TRANSLATOR, PROOFREADER, EDITOR

Nadine Pirrung

Nathalie Nunes

ACCOUNT DIRECTOR

Nathalie Nunes

Nicolas Lebegue

MOTION DESIGNER

Nicolas Lebegue

Nicolas Marbehant

ART DIRECTOR

Nicolas Marbehant

Nicolas Regnier

WEB DEVELOPER

Nicolas Regnier

Nicolas Reiland

TRANSLATOR, PROOFREADER

Nicolas Reiland

Roxanne Champagnat

GRAPHIC DESIGNER

Roxanne Champagnat

Sabrina Notka

CONTENT DIRECTOR

Sabrina Notka

Sébastien Vécrin

CONTENT CREATOR

Sébastien Vécrin

Stanislas Marchal

CHIEF PRODUCTION OFFICER

Stanislas Marchal

Stephanie Post

SENIOR ART DIRECTOR, EDITORIAL DESIGN

Stephanie Post

Tae Kim

GRAPHIC DESIGNER

Tanja Schneidewind

SECRETARY, OFFICE MANAGER

Tanja Schneidewind

Vanina Guillier

SENIOR CREATIVE COPYWRITER

Vanina Guillier

Véronique Lange

SENIOR ACCOUNT MANAGER

Véronique Lange

Yann Vangampelaere

LEAD WEB DEVELOPER

Yann Vangampelaere

Youssef Boughafara

VIDEO PRODUCTION MANAGER

Youssef Boughafara

Heike Fries

EXTERNAL CONSULTANT

Heike Fries

04Partners

When we need a skill that we don’t have or a helping hand to handle an exceptional workload, we turn to a network of independent agencies. A flexible and horizontal affiliation with communication partners. Flexible, but just as strong. Horizontal, but just as effective. Partners, but also friends.

05Networks

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cenarp

design-friends

fedil

markcom

clc

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Nous avons le profond regret de vous faire part du décès,
survenu le mardi 12 mars 2024, de notre collègue

Alain CUNISSE

Le courage dont il a fait preuve ces derniers mois a forcé notre admiration et suscité notre plus profond respect. Nous nous associons à la douleur de sa famille et de ses proches et leur présentons nos plus sincères condoléances.

Cher ami, nous n’oublierons jamais ta bonne humeur, ton savoir-vivre, ta bienveillance et ton élégance.

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