About

01Our
story
2010s

Due to the rapidly increasing complexity of client demand and the emergence of new competitors in the market, the company embarks on the adventure of a full-fledged strategic business review. As a result of this extensive audit, a series of novelties are implemented in 2015. These include a new media sales department and a team specialising in audiovisual content and motion design. Com’unity returns to its roots with only two key brands: the multimedia service provider binsfeld and the craft publishing expert Editions Guy Binsfeld. New international clients for the agency include Luxaviation, Arcelor Mittal and Enovos.

2000s

In 1999, new technologies and changing consumer behavior lead to the creation of Oxygen, a new brand dedicated to public relations. Meanwhile, Guy Binsfeld & Co. changes status to become Com’unity. Eight years later, the new entity pursues its upward trend with two further activites under the same roof: binsfeld corporate, specialising in content marketing and binsfeld live, specialising in event-related activities.

1990s

The early nineties mark the heyday of the pre-internet era. In 1988, Marc Binsfeld enters the company as partner and paves the way for new shareholders. At the same time, a corporate makeover gives birth to Guy Binsfeld & Co, henceforth composed of two departments, Binsfeld Conseils and Editions Guy Binsfeld. With clients such as Rosport, Bofferding, LuxairTours and VW/Audi, the agency grows quickly in both staff and renown. The publishing house sets a new milestone with the nation-branding magazine Voilà Luxembourg, published on behalf of the Luxembourgish government.

1980s

Guy Binsfeld leaves Interpub to create the communication agency Guy Binsfeld Idées et Actions along with the publishing house Editions Guy Binsfeld in 1979. First notable clients include Bernard Massard and Mastercard. Meanwhile, the publishing house makes a name for itself as a leading specialist for guide books and Luxembourgish literature.

1970s

Throughout the 70s, Interpub sets new standards in branding and advertising. Its proof of success is imitation. At the end of the decade, a handful of new competitors enter the market, turning Luxembourg into a vibrant communication scene.

1960s

The Binsfeld story goes back to the very beginning of professional communication in Luxembourg. In 1964, Guy Binsfeld creates Interpub, the country’s first independant communication agency, along with founding partner Leo Reuter.

02Our
philosophy

“We achieve open communication when all the opportunities that open minds provide turn all the challenges an open world poses into paid, owned and earned media strategies for our clients.”

1. Open minds
The most valuable assets of our team members are their curiosity and their love for the world. We try to create a multicultural, multilingual and multigender environment in which mental barriers are broken down through non-authoritative discourse and the sharing of know-how and ideas. Our clients and partners see such pluralism as a strength and we encourage everyone to see the change that comes out of such pluralism as an opportunity. The open spirit gives us a purpose and a voice in the market.

2. Open world
Modern society is a chaotic patchwork of cross-influencing factors, fast-changing relationships and unpredictable events taking place in truly borderless, online and offline marketplaces. In such an open world, good judgement and navigational skills are the lifeline of any serious communication agency. New technologies and consumer behaviour constantly bring new elements to the table, so a good communication strategy requires dynamic and responsive content. That is why we seek long-term partnerships with our clients and specialise in tailor-made solutions for each individual project.

3. Open communication
The inherent logic of traditional communication strategies is often bipolar and simplistic: sender/receiver, black/white, man/woman, young/old, good/evil and so forth. Meanwhile, societies have turned into complex, big data marketplaces, where such categories are only a fraction of reality. In today’s open media landscape, communication needs to be more than simply “360 degrees“, “24/7″ or “full-service“. Open communication is when all the opportunities provided by open minds turn all the challenges posed by an open world into paid, owned and earned media strategies for our clients.

03Our
team
Alexandra Sora

GRAPHIC DESIGNER, SENIOR ART DIRECTOR

Alexandra Sora

Amélie Bihay

TRANSLATOR, PROOFREADER

Amélie Bihay

Anja Thielen

SENIOR GRAPHIC DESIGNER

Anja Thielen

Aurélien Luiselli

CHIEF MARKETING & DIGITAL OFFICER

Aurélien Luiselli

Aurelio Angius

MEDIA SERVICES CONSULTANT

Aurelio Angius

Bianca Maaß

SENIOR GRAPHIC DESIGNER

Bianca Maaß

Céline Mazzilli

GRAPHIC DESIGNER

Céline Mazzilli

Claude Sauber

DIRECTOR, PARTNER

Claude Sauber

Corinne Joly

PRODUCTION MANAGER, ACCOUNT EXECUTIVE

Corinne Joly

Eleonora Oliboni

SECRETARY, OFFICE MANAGER

Eleonora Oliboni

Elisabeth Kleinl

MARKETING, PUBLIC RELATIONS & RIGHTS MANAGER

Elisabeth Kleinl

Emmanuel Poncin

DTP OPERATOR

Emmanuel Poncin

Eric Bauer

IT MANAGER

Eric Bauer

Filippa Tiago

EDITORIAL SENIOR ACCOUNT MANAGER

Filippa Tiago

Gauthier Gobert

DIGITAL COMMUNICATION EXECUTIVE

Gauthier Gobert

Ghislain Giraudet

IDEA ENGINEER, CREATIVE DIRECTOR

Ghislain Giraudet

Heiko Riemann

LEAD VIDEO PRODUCER & MOTION DESIGNER

Heiko Riemann

Hélène Cherry

ACCOUNT MANAGER

Hélène Cherry

Jean Huot

MOTION DESIGNER & VIDEO PRODUCER

Jean Huot

Jean-Marc Sibué

DIRECTOR FINANCE, PARTNER

Jean-Marc Sibué

Jean-Paul Reuland

DIRECTOR, PARTNER

Jean-Paul Reuland

Jennifer Muller

CONTENT CREATOR

Jennifer Muller

Johan Wetta

WEB DESIGNER, SENIOR ART DIRECTOR DIGITAL

Johan Wetta

Jonathan Parmantier

WEB DEVELOPER

Jonathan Parmantier

Julien Renault

IDEA ENGINEER, CREATIVE DIRECTOR

Julien Renault

Malene Teibakk

GRAPHIC DESIGNER

Malene Teibakk

Marc Binsfeld

DIRECTOR, PARTNER

Marc Binsfeld

Marc Haas

DIRECTOR

Marc Haas

Mathieu Verpillot

DISTRIBUTION & LOGISTICS MANAGER

Mathieu Verpillot

Michel Geimer

SENIOR GRAPHIC DESIGNER

Michel Geimer

Myriam Reisdorfer

EDITOR, TRANSLATOR, PROOFREADER

Myriam Reisdorfer

Nadine Pirrung

TRANSLATOR, PROOFREADER

Nadine Pirrung

Nathalie Nunes

ACCOUNT DIRECTOR

Nathalie Nunes

Sabrina Notka

SENIOR CONTENT CREATOR

Sabrina Notka

Salomé Jeko

SENIOR CONTENT CREATOR & HEAD OF EDITORIAL DEPARTMENT

Salomé Jeko

Sébastien Vécrin

CONTENT CREATOR

Sébastien Vécrin

Simão Oliveira

LEAD WEB DEVELOPER

Simão Oliveira

Stanislas Marchal

CHIEF PRODUCTION OFFICER

Stanislas Marchal

Steffi Willkomm

EDITORIAL ART DIRECTOR & ACCOUNT MANAGER

Steffi Willkomm

Stephanie Post

EDITORIAL DESIGNER, ART DIRECTOR

Stephanie Post

Yann Vangampelaere

FULL-STACK WEB DEVELOPER

Yann Vangampelaere

Youssef Boughafara

EVENTS & LOGISTICS MANAGER

Youssef Boughafara

Heike Fries

EXTERNAL CONSULTANT

Heike Fries

04Partners

When we have exceptional workflow overload and need extra support, we rely on a small network of friends and business partners in:

  • branding & design
  • brand consultancy
  • content strategy
  • market research
  • web development
  • content production
  • event management
  • product & interior design

05Networks

EGB_Logo_nb_h65

cenarp

design-friends

fedil

iprn

markcom

clc

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