To adapt the Easter contest “L’œuf magique” in 2016 after its success in 2015.
02
Solution:
Relooking of “L’œuf magique” and creation of a new catchphrase which encourages the contestants to scratch an egg with the computer mouse or their finger (on mobile devices) in order to discover the winning prize.
03
Result:
In 24 hours, the contest which was promoted through Facebook postings in French and Luxembourgish gathered over 2,000 participants and has in fact broken last year’s record.
