"L'œuf magique" online competition for Voyages Emile Weber
Voyages Emile Weber
01
Briefing:
To devise an interactive competition for Easter.
02
Solution:
"L'œuf magique" ("The magic egg") presented users with an egg to rub with the mouse or their finger (for mobile devices) to reveal the prize up for grabs.
03
Result:
The campaign was promoted via Facebook ads in French and Luxembourgish. More than 1000 people signed up in just 24 hours.
