Nationwide casting call for the 50th anniversary of Oberweis
Oberweis
01
Briefing:
To organise a nationwide casting call for the happiest little cake-lover in Luxembourg to become the face of the new Oberweis advertising campaign.
02
Solution:
A nationwide casting call on Facebook and one lucky winner, Billie, who took part in the photo shoot for the new advertising campaign and was invited on a behind-the-scenes tour of Oberweis.
03
Result:
472 photos were submitted. Check out the behind-the-scenes video of this casting call, produced by binsfeld and available at http://youtu.be/Zits0jTG_xw.
