"Bonne lecture" publicity campaign

Ernster Bookshop

Briefing:

To send season's greetings to customers and wish them "Happy reading" over the festive season.

Solution:

A campaign that was also designed to inspire the public to consider the gift ideas presented on the Ernster Bookshop Facebook page.

Result:

The campaign was displayed on ten city buses, with a series of messages translated into four languages.