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We proposed a video concept to Enovos to raise awareness about energy saving. Our agency suggested a "vox pops" spot, filmed in five towns across the Grand Duchy.
Our teams asked a simple question to Luxembourg residents: "Can you name three energy-saving tips?". The interviewees offer various pieces of advice and viewers are encouraged to go and find all the answers on the dedicated website.
The spot deals with a serious topic and engages the viewer with a succession of short, dynamic answers. The results of the campaign, managed by our digital team, are quite compelling - the video has more than 88,000 views on social networks.