Year-end campaign: The sign

Enovos

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01
Briefing:
binsfeld agency suggested the creation of a year-end spot to Enovos, which follows on from the claim "We give you the energy, you write the story" in order to end the year with a campaign conveying a positive message.
02
Solution:
Production of a one and a half minute video, resolutely emotional and rooted in its year, with a particular nod to the nursing staff. Small bonus: the video was made 100% in-house.
03
Result:
A poignant video, premiered on RTL, before and after the 8 p.m. news, followed by a campaign both digital and on traditional media throughout December.

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