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Luxembourg’s visual identity

Ministry of Foreign and European Affairs

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Briefing:

The development of a visual identity for Luxembourg. The project was begun in the context of a nation-branding process launched by the Ministry for Foreign and European Affairs and the Ministry for the Economy. During a two-day creative session, teams from various specialist areas began by identifying the points that particularly distinguished Luxembourg. This work presented three possible strategies for the new identity.

Solution:

The final winner was the “X Factor” approach. Together with the Vidale-Gloesener agency, binsfeld developed the new identity and the corresponding slogan via a finely-tuned process.

Result:

The signature is an overall symbol for the country. It consists of the “X symbol”, the word “Luxembourg” and the invitation “Let’s make it happen”. The “X” stands for the numerous possibilities offered by the Grand Duchy. It also represents the country’s openness that goes hand-in-hand with stability and reliability. The slogan also calls on the reader to make active use of the opportunities offered by Luxembourg in order to successfully become a creator.

Projects for the same client

Ministry of Foreign and European Affairs

Branding and decoration of the Luxemburgish Christmas village in Strasburg for the Ministry of Foreign and European Affairs

Nous avons le profond regret de vous faire part du décès,
survenu le mardi 12 mars 2024, de notre collègue

Alain CUNISSE

Le courage dont il a fait preuve ces derniers mois a forcé notre admiration et suscité notre plus profond respect. Nous nous associons à la douleur de sa famille et de ses proches et leur présentons nos plus sincères condoléances.

Cher ami, nous n’oublierons jamais ta bonne humeur, ton savoir-vivre, ta bienveillance et ton élégance.

Toutes les équipes de l’agence binsfeld