Campaign to raise awareness on the sensible use of antibiotics

Ministry of Health

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Briefing:

The Ministry of Health wanted to create a campaign to draw attention to the sensible use of antibiotics. Aimed at the general public and health professionals, the key objective of the campaign is to raise awareness and understanding of the problems associated with the transmission of multi-drug resistant bacteria.

Solution:

The binsfeld agency recommended a 360° multi-message communication campaign in four languages, which is based on four main visuals. Using speeches specifically adapted to the medical profession, agricultural breeders, veterinarians or the general public in Luxembourg, the information to raise awareness on the sensible use of antibiotics flows perfectly through all the country's communication channels.

Result:

In order to raise everyone’s awareness of their consumption of antibiotics, the Ministry of Health's campaign is available in print in media dedicated to the field of agriculture, in radio spots in Luxembourgish, French and Portuguese as well as in banners on rtl.lu, wort.lu and lessentiel.lu, in brochures and flyers, in sponsored posts on Facebook and Instagram, and also in motion design video.