Year-end campaign of sympathy

LEO (Luxembourg Energy Office)

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Briefing:

Leo would like to share its end of year wishes with the Luxembourgers through a campaign of sympathy.

Solution:

Creatively translate these year-end greetings via a soft, slightly naive key visual to appeal to our childhood memories and bring a little lightness after a year 2020 full of twists and turns.

Result:

A multichannel campaign, distributed over traditional media: bus stops, at the back of busses, tram – but also on the radio and digitally to ensure optimal dissemination of the campaign and its message.