The Federation of Luxembourg Hospitals wanted to raise awareness in clinics, pharmacies and at doctors' practices, about the creation of a tool that registers all the medicines taken by the patient in order to help patients to remember to take their medicine and avoid taking double doses.
The binsfeld agency designed a medication booklet in French and German called 'Médicaplan', available in a paper version and to download. We also created the logo and produced two key visuals in order to advertise the campaign.
To help to promote Médicaplan, binsfeld created two posters with faces covered with post-its on which are written the names of medication and their dosage. The title "There is an easier way to remember your medication" underlines the solution provided in the subtitle "My medication plan, a genuine benefit for my health".