Farvest wanted to redesign the web portals of its communities (IT One, Human Resources, Marketers, InFinance, Healthcare and Space) and bring them into a single website: faverst.com
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Solution:
Our digital department has assembled all of Farvest's media into a single website so that information can flow more smoothly between the different communities that the group manages. While maintaining its focus on a skilled audience, the objective is to provide a platform that attracts more traffic to enable professionals in the same sector to continue to read their own information while using tags to browse cross-sector news.
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Result:
The binsfeld agency has developed a clear and coordinated tree structure that highlights the six sectoral communities of the group while creating a smoother browsing experience. In addition to the long-standing communities, Farvest has added the Healthcare and Space categories, two sectors in which they have been active since 2014 and 2016. The website looks and feels modern and dynamic with contrasting colours that capture the brand's DNA.
