To create a new brand that breaks away from the traditional images associated with wine and appeals to a younger audience (over the age of 18).
02
Solution:
The new "66" brand is a verbal and visual concept that reflects the number of Domaines Vinsmoselle wineries (6) and the year the cooperative was set up (1966).
03
Result:
The brand has become the market leader in a niche that it identified and created itself. After the launch of the "white" and "rosé" wines, Vinsmoselle went on to launch its "red" 66 range.
