"Dîner dans le noir" competition and new online ad for Edmond de la Fontaine
Domaines Vinsmoselle
01
Briefing:
To create a new version of the "Dîner dans le noir" ("Dinner in the dark") online competition at www.edmonddelafontaine.lu, following on from the great success of the game in 2013.
02
Solution:
Using a candle directed by the mouse, web users were asked to look at a darkened scene for 10 seconds. They were asked a question at the end of the game for a chance to win a dinner in total darkness.
03
Result:
The winners enjoyed dinner accompanied by the Château Edmond de la Fontaine wine range at a restaurant in Luxembourg.
