Position Battin using a classic and digital campaign
Brasserie Battin
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01
Briefing:
Create a product campaign and position the brand as a beer for connoisseurs and food-lovers.
02
Solution:
As well as a classic print/cinema/poster/POS campaign starring perfect marriages of dish and beer, a complete digital content strategy was developed around the theme of “SAVOIR BIÈRE”.
03
Result:
Creation of the www.battin.lu website; setting-up of a dedicated Facebook page and professional management community; creation of Gudden, a series of Battin-based video recipes thought up by Thomas Murer of Top Chef (over 200,000 views); involvement of chefs and food bloggers influential in the region through the creation of exclusive recipes for Battin; and running of mini-campaigns.
