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Bâloise launches an insurance for electric cars. It is an extension of the existing Drive product in Drive Electric. No insurance company is currently positioned in this market. No competing product.
Position Bâloise as the reference insurance company for electric cars with a clear message that will give customers the access to an ecosystem of services.
Around the baseline "The best way for your electric car insurance", binsfeld produced a key visual, a print ad, web banners, a radio spot and a video explaining the specifics of the Drive Electric insurance.