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01
Briefing:
Develop an original concept to increase awareness of the four Car Wash Goedert locations.
02
Solution:
binsfeld created #Washme, a spoof report on street art in Luxembourg which follows an artist specialised in drawing on dirty cars. Only Car Wash Goedert bothers him as they destroy his art in a single go thanks to their performance.
03
Result:
Large audience thanks to release of the #Washme ad via digital channels (YouTube, Facebook, eldo.lu, rtl.lu, Google Display) – the clip was viewed 16,000 times on YouTube in just a few days – along with a print and radio campaign.
