Prepare a business to business campaign for the introduction of a new line of AZ ArcelorMittal sheet piles.
02
Solution:
A three-phase solution is provided with a first phase of presentation by the "pioneers" of ArcelorMittal who designed the new range. A second phase presents the product in a series of tests.
03
Result:
The impact is promising, the third phase will be deployed in 2016.
