To devise a campaign on the theme of cycling and add to the overall social media strategy of Autocenter Goedert.
02
Solution:
An online competition entitled "La course Goedert" ("The Goedert race"), together with a dedicated Facebook page for Velocenter Goedert.
03
Result:
The competition and the new Facebook page were promoted via posters in the stores, a series of Facebook ads, ads on www.lessentiel.lu, www.eldo.lu and a mobile app.
