Competition for the 10,000 fans of the Voyages Emile Weber Facebook page
Voyages Emile Weber
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Briefing:
To celebrate Voyages Emile Weber reaching 10,000 Facebook fans. The VEW Facebook page is one of Luxembourg's top 10 Facebook pages for brands with the largest number of local fans.
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Solution:
"10,000 likes, 10,000 thank yous, 10,000km to win!" – a Facebook competition inviting the public to pull the lever of a fruit machine to be entered into a prize draw.
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Result:
A large number of participants and a boost to VEW's public image.