Behind-the-scenes video for the Valentine's Day campaign
Oberweis
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01
Briefing:
To organise a competition for Valentine's Day
02
Solution:
A Facebook competition inviting fans of the Facebook page to customise a cake for their other half. The 20 lucky winners got the chance to give their cake to their soulmate.
03
Result:
1342 participants in two weeks, positive comments and a 450% increase in fans on the Facebook page. Check out the behind-the-scenes video at www.youtube.com/oberweisluxembourg.
