Branding and decoration of the Luxemburgish Christmas village in Strasburg for the Ministry of Foreign and European Affairs
Ministry of Foreign and European Affairs
01
Briefing:
Create the branding for the Grand Duchy’s visual identity for its presence at the Strasburg Christmas Market, in the context of an invitation to Luxemburg’s European capital by Strasburg, the “Christmas Capital”.
02
Solution:
Design of an entrance portal and the cylindrical “eyecatcher” with a photo exhibition space inside, based primarily on the silhouette of the City of Luxembourg, created on the occasion of Luxemburg’s presidency of the European Council and subsequently modified for the Strasburg Christmas market via the integration of various regions of the country.
03
Result:
The presence was noted and appreciated by the client, exhibitors (Luxemburgish artisans and businesses) and visitors to the Luxemburgish Christmas village, place Gutenberg, in the display windows of Galeries Lafayette and those of Villeroy & Boch; promotion of the country via “shopping bags” bearing the message “Schéi Feierdeeg. Joyeuses fêtes.” as well as the logo LU - Grand-Duché de Luxembourg (also created by binsfeld). Creation of Christmas cards and an e-card for the Government of Luxembourg.
