To devise a promotional campaign for the "Foire Vakanz" (Holiday Fair) to help attract a younger audience.
02
Solution:
A visual featuring a couple taking a "selfie" at the Holiday Fair, with the background changing after the photo has been taken. The message was clear: the best travel memories start at the Holiday Fair!
03
Result:
A visual used on posters, animated banners, catalogues and flyers, and linked to a radio advert.
