New communication campaign for the "Foire de Printemps"
Luxexpo
01
Briefing:
To devise a new communication campaign for the general public promoting the 2014 Foire de Printemps (Luxembourg Spring Fair) and emphasising the innovative nature of this new edition.
02
Solution:
A garden gnome was chosen as the main visual to reflect the ideas of curiosity and surprise. The expression on the gnome's face and its surrounding environment immediately capture the attention.
03
Result:
The campaign was produced on a variety of communication channels (print and radio adverts, web and social media). More information available at http://www.printemps.lu.
