Lodyss - LODY's long journey

01

Briefing:

To garner the interest of young children in the journey of water, Lodyss asked us to imagine the visual universe of a little drop of water called Lody. The story is based on a text written by the author Viviane Daman.

02

Solution:

The 36-page book (square in format) features beautiful, brightly coloured illustrations. In this story, the little drop of water Lody speaks in French and Luxembourgish, on inverted pages.

03

Result:

Our agency has succeeded in transferring Lodyss' advertising landscape into a children's publication. Without losing touch with the brand's DNA, which includes its amazing video spot, binsfeld has created a colourful book that demonstrates its mastery of global communication, regardless of the region it aims to conquer.