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01
Briefing:
Leo would like to share its end of year wishes with the Luxembourgers through a campaign of sympathy.
02
Solution:
Creatively translate these year-end greetings via a soft, slightly naive key visual to appeal to our childhood memories and bring a little lightness after a year 2020 full of twists and turns.
03
Result:
A multichannel campaign, distributed over traditional media: bus stops, at the back of busses, tram – but also on the radio and digitally to ensure optimal dissemination of the campaign and its message.
