To devise a campaign to inform the general public about the automatic transition to "naturstroum" green energy.
02
Solution:
The campaign used 3D lettering on a lawn to announce the country's transition to the "green zone". The visual featured on print adverts and posters, online, in street advertising, etc.
03
Result:
The campaign also boosted the image of Enovos, which pledged to provide green energy to 250,000 customers in the group.
