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01
Briefing:
To promote enocare, the energy insurance policy Foyer offers Enovos customers, which they can only sign up to online, at enocare.lu
02
Solution:
To promote this complex issue (insurance for energy bill payments in the event of unemployment, disability or death), the agency developed an amusing video advertisement to arouse the interest and curiosity of Internet-users.
03
Result:
The majority of the campaign’s advertising investment went into digital media, particularly Facebook and Instagram. The video was viewed 9,910 times in the first distribution period.
