"La Fête des Vins et Crémants, Les Vins et Crémants des Fêtes" event
Promotion Committee for Luxembourg Wines & Crémants
01
Briefing:
To appeal to younger customers living in Luxembourg and the adjacent border regions.
02
Solution:
A large-scale event as part of the multimedia campaign to reposition Luxembourg's Moselle wines.
03
Result:
Held just before the start of the festive season, this has become a hugely popular event. It has an extremely positive effect on sales, brand image and the broadening of the target market.
