Visual implementation of the "multiplicity" tagline
City of Luxembourg
01
Briefing:
To position the city at national level.
02
Solution:
The creation of a tagline based on the multinational, multicultural, multilingual, multifunctional, multidimensional and multi-environmental aspects of the city.
03
Result:
Luxembourg City today represents this idea of "multiplicity", as shown in the logo, whose three "i"s symbolise the people who make up the city's identity.