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01
Briefing:
BGL BNP Paribas' objective was to highlight its expertise and support in energy renovation. After diversifying its range of loans for energy-efficient home improvements, the bank decided to support your renovation projects via a partnership with a local stakeholder, Actif, a certified energy advisor.
02
Solution:
As the bank has positioned itself as a facilitator to help its customers make the right choices for the energy renovation of their homes, our teams have developed a 360° communication campaign based on the key message: "From advice to financing, we are by your side every step of the way".
03
Result:
To highlight this positioning, our graphic design studio created a visual with a house before and after the works. We used it in print ads, JC Decaux posters, radio spots, bannering and also in video clips for social networks with future customer on camera asking themselves what they should do.
