New "L'Occasion Ecusson" spring campaign for Bernard-Massard
Bernard-Massard
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01
Briefing:
To devise a new spring campaign for Bernard-Massard.
02
Solution:
A poster with a modern, spring-like feel, using a "papercraft" style that evokes the picnic season and hints at the brand's latest Instagram campaign.
03
Result:
The advertisement was displayed across Luxembourg via the JCDecaux network and incorporated into Facebook ads. A behind-the-scenes video on the creation of the poster, produced by binsfeld and Brussels-based production studio Jekyll n' Hyde, can be seen here.
