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01
Briefing:
Develop a campaign around a competition based on the cooperation between Bernard-Massard and 4 young Luxembourgish and Belgian artists who have designed a limited collection of wire caps.
02
Solution:
A contest on bm2015.lu in which original works of the four artists can be won and integration of the game in a multi-channel campaign (website, posters, advertisements, web portraits, Facebook campaign, press kit in form of a magazine , cinema spot and TV).
03
Result:
Image campaign promoting the support of young artists and illustrating the parallels between creativity in the field of Fine Arts and the creativity of a wine maker.
