A new look for the Bernard-Massard Cuvée Millésimée
Bernard-Massard
01
Briefing:
To devise a presentation campaign for the new design of the Bernard-Massard Cuvée Millésimée, or vintage blend.
02
Solution:
To make reference to the old design so as to avoid any confusion with other products in the range. The campaign visual shows the old bottle opening up to reveal the newly designed bottle.
03
Result:
This campaign appeared on bus shelters, in newspapers and magazines in Luxembourg, and on the web and social media.
