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Optimising the effectiveness of internal processes by increasing cohesion between partners.
An internal campaign was thought up, based on the “Think we!” philosophy. The key component is a digital platform. It includes an instructional element, with an explanatory video, and a participatory element, in the form of a selfie competition. The strategy is rounded off with a playful sticker campaign.
There were 7,018 sessions on the platform, over 300 participants in the competition and campaign visibility across all the group’s internal communication media.